Curem by Hilding Anders
The Curem mattress line is the result of a combination of the latest generation of components and the best practices applied by the Hilding Anders Group.
Challenges
At the turn of 2017 together with SimpliCity we have been presented a challenge – Establishing and promoting Curem brand in Poland.
Given that the mattresses produced by Hilding Anders under Curem brand, are designed in a very detailed way, and the manufacturer pays great attention to comfort and healthy sleep of his customers - the campaign strategy had to emphasize the technological aspect of the product,which in turn should be reflected on the website.
Solutions
When a new product or brand appears on the market, it should be accompanied by a robust online marketing campaign. Co-creating distribution and communication strategy with the client, we were responsible for digital marketing and website development .
Responsive website powered by CMS
Proper content managing is key to lead an online marketing campaign. Targets often change, through business decisions and customer feedback. Our CMS solution had to be intuitive, elastic but also robust. It featured multilanguage blog, SEO management, configurable product prices and store locations (interactive map).
Website was optimized for mobile audiences, integrated with YouTube channels and more.
Packshots, 3D Renders and Interactive 3D Viewers
To match the ultramodern theme of the product, we have prepared a 3D rendered interactive presentation, 360° product viewers and animations highlighting individual technologies innovated by Curem.
Interactive map
The map featured list of all store locations with an option to plan the route
